#WIB-Q&A With Anisa Essop Owner Of Anisa Fitness
1. Can you please tell us more about your business?
A. Anisa Fitness is all about fitness , health, motivation and the well being of people. I used fitness as a tool to help women achieve their fitness goals, while also helping them find their inner warrior woman – and by that i mean their self-love, self worth and self-confidence.
2. When and how and why did you start your business?
A. Working in gyms, I always had a heartbeat for the people that were less fortunate. So I decided to create a registered business brand last year – July 2020 – to assist people that do not have the means of being part of a gym as everyone needs fitness. I wanted to make fitness fun for everyone, at their own pace.
3. What is your role in the business?
A. I assist people with their health, weight and mental well-being especially in this time of lockdown. I teach them how to exercise and motivate them to look after their physical and mental health.
4. Where did you study and what did you study?
A. My Fitness training, anatomy ,physiology , varies disciplinarian qualifications such as Box, Dance, Step, Aqua , Stretch, Shape, Body conditioning, Zumba tomic, Bootcamp and Masters were all done at Health & Fitness Professionals Association (HFPA) in Cape Town and still continue to enhance my knowledge in the field of health and fitness. For more info about HFPA visit: https://hfpa.co.za/
5. How did you finance your business?
A. I invested a portion of my money into the business but later received sponsors too.
6. Describe your average workday, if such days exist?
A. Five days a week is based on corporate clients, private events I host on weekends, private home personal training clients, teaching the community workouts on my media platforms and responding to questions of people regarding health and fitness.
7. How do you balance your home life and your work life?
A. My work is flexible and fortunately I can schedule and plan my work in order to also spend quality time with my family.
8. What drives you and inspires you?
A. God’s people inspire me! There are so many people going through struggles. My passion is fitness and nothing gives me more joy than helping as many people possible achieve their goals and help them believe in themselves.
9. Where and when do you have the best ideas?
A. Over many years of studying , as a choreographer I am constantly designing and creating layouts, workouts to suit everyone,s needs.
10. Where and how do you market/advertise your business for sales and leads?
A. I have branded my car for people driving to see my business.I have a Facebook (Anisafitness) page, Instagram page (iamanisafitness) and a website. I have various sponsors that collaborate marketing with my business brand . I always have business cards with me in case of information needed at hand and my Anisa Fitness warriors always market our family page by posting, tagging friends and family with our motivating classes we do together (before lockdown).
11. What is next for your business?
A. Market more brands, to receive more sponsorship to boost my brand to reach nations across the globe and work more closer with corporate companies and events. My business has various platforms. My Facebook page (AnisaFitness) I offer free workouts and motivational talks. It is a community-based page whereby anyone part of the team is free to communicate and seek advice from me regarding their health and fitness. I also have an Instagram page (iamanisafitness). Community outreach is the core of my business as people that are less fortunate are my heartbeat. From free classes to motivational talks, my main aim with my brand is to empower women to become strong and confident within themselves.
12.What advice would you give to female entrepreneurs hoping to start their own business?
A. Have a goal and stick to it. Any business will need an investment and hard work . Be dedicated and never give up!
For more details about Anisa and her fitness skills, visit:
Instagram:https://www.instagram.com/iamanisafitness/
Website:https://anisafitness.com/